Date Reviewed:
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3rd October 2008

Summary:

Sidney Young (Simon Pegg)is a disillusioned intellectual who both adores and despises the world of celebrity, fame and glamour. His alternative magazine, Post Modern Review, pokes fun at the media obsessed stars and bucks trends, and so when Young is offered a job at the diametrically opposed conservative New York based Sharps magazine its something of a shock! It seems Sharps editor Clayton Harding is amused by Young's disruption of a post-BAFTA party with a pig posing as Babe. Thus begins Sidney's descent into success - his gradual move from derided outsider to confidante of starlet Sophie Maes - and a love affair with a colleague that will either make him or break him. Despite the fact that women frequently cross the room and the dance floor to avoid him, Sidney manages to find a friend and confidante in his colleague Alison (Kirsten Dunst) who helps him navigate the New York social scene and deal with his nightmare boss (Jeff Bridges).

Review:

The title "says it all" as it tells the story of a British writer named Sidney (SIMON PEGG) who's brought to work at the NYC office of an often "politically-correct" magazine by its once-rebellious editor (JEFF BRIDGES). Sidney is a rude, crude & lewd dude whose slovenly, excessive & blundering ways soon alienate many of those around him, including his boss Alison (KIRSTEN DUNST, who's quite breezy and enjoyable in the role). Sidney tends to shift between being a very moralistic & straightforward writer to being a butt-kissing hack flack, and then back again. PEGG does a good job in his often-off-putting role, & Bridges is appropriately bemused much of the time. But, while there are a number of mild laughs, overall, I found the film pretty WEAK. It's not bad in any particular way, but I feel it could've been far better if it more clearly went towards whatever it was trying to get across or highlight (either the humor or the efforts towards honest reporting & commentaries).